Tip of the Day: “Connect the dots” so that each physical marketing material links to your digital presence, and vice versa as part of one cohesive marketing machine.
Lately, I’ve been sending out lots of cool ideas on how QR codes can really help your listings.
But you might be wondering how exactly all these snippets should fit into a broader marketing strategy.
That’s exactly what I want to dive into today.
Imagine a buyer drives by, scans the QR code, and lands on your site.
They like what they see, but they’re not ready to bite.
No problem.
If you incorporate ad retargeting, your listing will pop up in their browser later, keeping you and the property top of mind.
You’re creating multiple touchpoints from a single interaction, which—from a marketing standpoint—is pure gold.
Each QR code you implement throughout your marketing materials is a door that you’re opening to a potential relationship with buyers.
Every scan brings them to your beautifully crafted property website, or puts their details into your database of leads where you can later turn them into clients.
It’s all seamless and slick.
And don’t forget, an integrated marketing approach like this isn’t focused on selling any single property.
It’s presenting you and your entire brand in the best possible light, front and center before current and future clients.
When they see the innovative, thoughtful way you market your listings, you’re not just another agent to them…
You become THE agent they want to sell their home.
And if you’re feeling a bit overwhelmed by the tech, or by combining it all into a cohesive strategy?
Don’t worry.
That’s completely normal, and it’s exactly why I’m here.
Reach out and let’s chat about how we can make your marketing efforts as effective and integrated as possible, without you having to sweat the small stuff.
I set aside time each week to talk one-on-one with agents who are serious about wanting to transfor their marketing strategy into the best it can be. Schedule a call here.
Looking forward to helping you achieve all you can,
James Kastner
Founder, YouListYouLast.com
Real Estate Coaching Programs
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