How to avoid BOM-Bing

Tip of the Day: When you have to relist, keep it professional.

Today I want to talk about the dreaded "Back On Market" update.

If a deal falls through, rekindling interest is like reigniting a BBQ in the rain—possible, but a soggy endeavor.

So let’s unpack what you should do in that scenario by first talking about what not to do:

  • Don’t say “Buyer couldn’t perform” - It’s in poor taste, it upsets the other agent, and does NOT help your reputation.
  • Don’t mention the property’s faults - Yes, you ARE obligated to disclose a material fact, but not on social media.
  • Don’t say that it’s over-priced and didn’t appraise - “Fiduciary what?”

Keep it classy: over-sharing isn’t caring in this scenario.

So, what's the game plan if the deal unwinds?
Simple.

Refresh and re-list like it's just another exciting opportunity for the right buyer.

No drama, no oversharing.

Just a property ready for its perfect match.

And about that hiccup found during the inspection?

Document it, and have the report handy like a badge of honor. It shows you mean business and transparency is your middle name.

Remember, every relist is a new chance to make a fantastic impression.

So, make it count—without the B.O.M.-bastic announcements.

Keep it professional, keep it moving,


James Kastner
Founder, YouListYouLast.com

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